Jaideep Prabhu

Cambridge University
2015 talk video

Jaideep is Professor of Marketing and Jawaharlal Nehru Professor of Indian Business at Judge Business School, University of Cambridge. His book – ‘Frugal Innovation – How To Do More With Less’ – highlights how Western organisations are wasting billions on R&D projects in an outdated and highly-structured innovation process.

Jaideep Prabhu argues that the West can learn much from an approach known as Jugaad innovation which turns a lack of resources, whether financial, material or institutional into an advantage. The Jugaad methodology is based on frugality, flexibility and inclusion. It has long been long practiced in complex resource-constrained markets like India and China.

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